Keeping up with the changing marketing trends has become vital. It is necessary to identify current trends and explore future trends to keep up and make your presence visible. Current trends need to be identified, an actionable strategy needs to be established and future steps need to be decided. Following are few trends and strategies which will help you in 2016:
- Mobile Marketing
We are addicted to mobiles. Period! This makes mobile marketing a MUST in this era. Now days everything happens over mobiles. We check our e-mails, access social media, talk to friends and family, search etc. It is a method every individual is using, an easy access to customers. Mobile marketing should be a priority in 2016.
- Social Conversations
Yes, social media is trending and everyone can be found but it’s not only the existence on social media that will matter in 2016. What will count is conversations you are having with your customers. Is your social media interactive? Do your customers interact with you through social media? Social media conversations helps in generating leads and gaining customer insights.
Customization will need to be more of a pre-planned tactic in 2016. Everything which needs to be marketed and delivered to customers will be need to be personally defined and categorized according to different segments so that each customer is receiving exactly what he desires. Right content needs to be delivered to the right customer at the right time.
- Integrated Marketing
It’s time to get internally integrated. All marketing mediums used need to deliver the same message. An integrated message needs to go out to the customers. This makes it easy for customers to create a link and understand the message which is trying to be conveyed. Disintegrated messages confuse customers. Integrated messages convey a story!
- Brand Ambassadors
Who better than employees? Yes, in 2016 brand ambassadors will be employees. I mean think of it. Who can promote better than employees? But organizations spend more on retaining customers than retaining employees. Always keep in mind that if an employee spreads a bad word a customer will stop trusting the organization. Why not invest in workforce and make them the brand ambassadors rather than spending millions on superstars? Customers can always relate better to employees! Groom employees and give them an experience they can brag about and spread a positive word of mouth which the customers will appreciate.
- Marketing Research
This is vital! We need to know what customers want. We need their insight. In order to make our marketing effective we need to deliver to the customer exactly what they want and for that we need market research. This will help in understanding the customer’s persona, thinking, desires etc. With this information we can create targeted communication and appeal to the customers in the way which they want.
- Change Management
Don’t become comfortable with any one marketing strategy or tactic. 2016 will be full of changes. Remember, you need to change with the trend. Go with the flow! Be adaptable!
- Videos, Videos, Videos!
Video will keep its importance in 2016. It will continue to drive marketing and help in gaining market share.
- Content Writers
Content is the king in marketing. The right thing needs to be communicated in the best way. This makes the role of content writers very critical. Content will always be very important. It cannot be overlooked as a trend!
2016 will be full of experiments and new experiences. We’ll get to play with new tools and will be faced with new trends! 2016 will definitely be a fun year for marketers.
About the Author:
Faizmeen is the Manager Marketing at Learning Minds Group. Having completed her Bachelors in Business Administration (BBA) from Institute of Business Management (IoBM) and currently perusing her Master in Business Administration (MBA) from SZABIST, she has the business background to allow for improvement in different departments within LMG. Being the Manager Marketing, she looks after the different products and services offered by the company.