This program focuses on the thinking pro- cess and tools that are needed to develop a practical marketing plan in order to build a competitive advantage which is sustainable for customer loyalty and profitable outcome for the organization. It works on the approach that makes a customer buy repeatedly from you.
- Address the various components of a marketing mix
- Design a pragmatic marketing plan
- Link the business unit strategy with each component of the marketing strategy
- Identify the relevant tools, techniques & thoughts for their marketing issues