The month of October is associated very commonly with awareness of Breast Cancer. This month, one sees oneself surrounded by the color pink, and stories about those who have survived this disease. It’s inspirational seeing the World come together for this purpose. More than the feeling of togetherness, what is amazing is to see the impact created when everyone works together. The ripple effect. The magnitude. The message sent across. It’s an eye opener.
I happened to recently attend a session to learn about this cause and the disease. Just an hour long session, and I realized that the message being communicated was so simple, so vital, and so widespread. But somehow despite the pink ribbons, the marathons, the survivor stories, there are people who do not know the story behind the disease, the causes, the prevention steps. Made me wonder why!
The information is out there, the message is reflected all around in this month, and there is awareness! From Universities to Organizations to Feminist causes. Everywhere, really. So what is it? Why are there still people, especially in Pakistan, who do not know all that they should about this disease?
The first reason that came to my mind is because talking about this is possibly a taboo – a very sad reality indeed. Females are ashamed – of discussing this, of learning the prevention mechanisms, of getting themselves checked.
And the second reason that came to my mind is lack of learning. The lack of thirst to figure out what this really is. What this comprises of, and what one can do at an individual level for oneself! And this reason stuck. It seemed more reasonable than the first reason. Why? Simple.
If one argues that people are ashamed to discuss this, I understand. But hey, there is the internet, there are organizations talking about this, there are books! With the information being dished out, one does not need to discuss, only receive the information being sent out in hard and soft copies. It’s that simple!
This realization did indeed made me think. Are we that lazy? So lazy to learn that we would rather face the probability of getting the disease than learn how to decrease the probability of this happening?
Sharmeen is the Manager Strategy at Learning Minds Group. She has completed her BSc Economics with a minor in Sociology & Anthropology from Lahore University of Management Sciences. She deals with LMG partnerships and CSR projects. She can be reached at email@example.com