Blue Ocean Strategy

This program takes the theory and develops it into concepts, tools and frameworks. You will learn to create ‘blue oceans’ of uncontested market space to help make the competition irrelevant. Gain the key insights on how these concepts complement and go beyond traditional approaches to strategy. There is also a strong emphasis on learning how to apply Blue Ocean Strategy to real business situations in order to help your business break away from the competition and achieve strong profitable growth.


  • Understand the blue ocean strategy
  • Review the Strategic Management Framework
  • Focus on the frameworks, models and tools needed to formulate and implement successful business strategies
  • Examine how firms compete
  • Learn how to engage their colleagues in a Blue Ocean Strategy process

Bring it in-house